Twitter Never Coming on Holiday Again
We don't want to jinx information technology, only it looks like travel is back and it's a meridian priority this summer. Unlike other years though, travel now comes with an extra layer of emotion, hesitation, and cautious excitement.
The holiday feel has changed, and how travel companies and brands, including hotels and airlines, communicate with customers is changing besides.
And so what does summer 2021 look similar for travel companies and what's everyone well-nigh looking forward to?
The good news is travel is top of people's summertime priorities (63%)1, particularly short-haul trips and staycations. In that location's been an 84% increase in chat about final-minute outdoor trips2 on Twitter compared to pre-Covid likewise, making information technology clear that people on Twitter are keen to explore.
With this in mind the main experiences people are looking forrard to this summer include:
- Culture without crowds: Recall more than intimate experiences and moments over large-scale events or gatherings. If information technology's outdoors, even ameliorate.
- Food and shopping: The simple pleasures like eating out and shopping are notwithstanding incredibly popular, and then much so the use of the shopping bag emoji on Twitter has increased by 97%3
- Entertainment: Subsequently and so much time stuck at home, nosotros're all excited to experience new, condom means to have fun.
Unsurprisingly higher up all else, wellness and safety is the superlative concern for people with a 721%4 increase in 'rubber when traveling' conversation on Twitter.
So what does all this hateful for travel companies and how can you connect with people planning last-minute travel and experiences?
Be part of the travel conversation on Twitter
Focus on health and safety
Rules and regulations are constantly changing and people want to know you're on top of information technology. Build trust by sharing regular health and safety updates and clear advice on restrictions.
If all the data doesn't fit in one Tweet try using a Twitter thread. Continue an eye on comments too and make sure to get back to any concerned Twitter users. Alternatively, pop an up-to-date link in your bio.
Travel brand @KAYAK includes upwards to date information within their Twitter bio.
French Ministry for Europe and Foreign Affairs shares more detailed data in a Tweet thread.
Heathrow aerodrome in London shares a video with health and safety updates.
Retrieve short and long-term
Right now we all want a break from routine and there's a big focus on local experiences and short-haul holidays. Reach this audience with offers and information on availability but don't forget near longer-term customers too.
Sure, correct now nosotros're staying close to home merely once confidence builds in that location'll exist plenty of people excited to invest in dream travel experiences. When this happens you desire to be top of listen.
Proficient ways to do this include:
- Tweeting about incentives for future bookings
- Letting followers know about flexibility in terms of cancellations
- Using formats like Carousels and videos to show off your product or destination
Irish airline @Ryanair Tweets virtually their flash auction.
Neighbourhood bar @JoyceBrockley shares UK bar indoor dining announcements and booking information.
Requite people something to wait forrad to
Travel isn't simply most the holiday. About conversation on Twitter, even pre-Covid, happens before and subsequently trips with anticipation representing 41% of total travel conversation. 5
Since Covid, this has amped upwardly more than with time to come-facing conversations virtually the prospect of travel increasing 16% compared to pre-Covid.5
Give people something to expect frontward to with glimpses of what you take to offer, sharing client's positive Tweets and compelling video content.
@DisneyParis_EN Tweets a video to help create a sense of apprehension.
@CenterParcsUK shares welcome back information on Twitter.
London museum @Tate Retweets customer content.
If at that place'southward one thing we know it's that Covid and planning don't get hand in hand. Information technology's no dissimilar with travel this summer. Increasingly trips and experiences will exist decided last minute, so providing real-time data and existence office of the conversation is more important than always.
Bank check our Travel hub to learn more about key insights and success stories that volition aid you plan your summer campaigns efficiently.
Source: https://business.twitter.com/en/blog/travel-is-back-how-to-connect-with-your-audience.html